Mortifying Mother Walks In for Droga5’s New Clearasil Spot

By newsroom on July 13, 2015   Advertising, Latest  

Let’s face it, acne is the pits. And the acne category is awash with confidence clutter. Every brand is shouting about confidence loud and proud— and teens just don’t buy it. That’s why Droga5’s brand strategy for Clearasil taps into a more real source of confidence: reassurance. During custom qualitative research with teens, we found […]