Tourism brand bets big on unique benefits to stand out from nearby competition When people think of Kentucky, they should think of Lexington, because Lexington represents the best of the Bluegrass State. So says a new campaign by agency Cornett for longtime tourism partner VisitLEX that’s going big on a direct call to action for […]
83% of travelers say that reviews play an essential role in their booking. So agency Cornett has helped VisitLEX—the Lexington Convention and Visitors Bureau—go straight to the experts for an unprecedented batch of metaphysical travel reviews of the Horse Capital of the World. Carrie Kenady, a renowned psychic medium who has appeared on the television […]
