The Lawn Tennis Association (LTA) and Lexus have announced a major new partnership which sees the prestige car brand becoming the Official Performance Partner and Official Automotive Partner of the LTA. The multi-year deal provides Lexus with naming rights across key LTA performance areas, at all levels of the professional player pathway, from junior domestic […]
THE & PARTNERSHIP helps Lexus’s foray into Web 3.0 with an exciting interactive platform. Today, Lexus goes back to the future with a hoverboard NFT collection. Launched alongside an interactive choose your own ending adventure, Lexus is inviting the audience to immerse themselves in the world of the all-new RX for the first time. To […]
London musician Joy Crookes is the new Lexus UX ambassador She leads the launch campaign for the new luxury hybrid electric SUV, one of Lexus’s best-selling cars in Europe Joy’s hit song Feet Don’t Fail Me Now features as the soundtrack for the new Lexus UX television commercial Lexus has launched a marketing campaign for the […]
The partnership replaces incumbent Digitas as Lexus seeks to deliver a more integrated and connected programme.
Luxury automotive brand, Lexus, has appointed Wunderman Thompson and The&Partnership to deliver UK CRM ending its relationship with Publicis’ Digitas. As the next step to deliver a modern, joined up programme for their customers, the integrated WPP team, made up of Wunderman Thompson, The&Partnership and m/SIX will work to deliver against Lexus’ brand promise ‘Experience […]
Lexus International today unveiled a global campaign titled “Lexus Electrified,” which was created with The&Partnership as well as award-winning director Jaron Albertin and creative production studio MPC. The global campaign envisions an electrified world in a series of future-facing films and social assets. We follow Lexus’s revolutionary all-electric concept car, the LF-30, through bold, modern […]
Sporting icon Seb Coe meets the up-and-coming sprinter and aspiring Olympian Alex Haydock-Wilson in a new film for the Lexus RX Hybrid, created by Digitas for Lexus UK. The Power of Two reveals what happens when the wisdom of experience meets the raw potential and promise of a new generation. In the 12-minute film Lord Coe, an […]
Renowned author travels to Lexus headquarters in Japan for cultural, deep dive
Malcolm Gladwell, #1 New York Times bestselling author, long-time New Yorker writer, and host of the podcast Revisionist History®, is a self-proclaimed car nut. Which made him the perfect host to collaborate with Lexus for a six-part podcast which launched on March 5. The podcast title, “Go and See”, is an approximate translation of the […]
Lexus International and The&Partnership have worked with award-winning Director Kit Lynch-Robinson to bring us ‘Hybrid Disruption’: a set of films which feature a range of Lexus hybrid vehicles including the LC, UX, RX and ES. The five part series of 30’ films use unexpected visual tricks to promote the innovative technology, performance and reliability of […]
Lexus Europe and The&Partnership have launched their second pan-European campaign of 2019, this time for the manufacturer’s range of Self-Charging Hybrid vehicles. Appearing across European territories, the creative informs viewers how the batteries of the electric motors of Lexus Self- Charging Hybrid vehicles charge as they drive. The range of vehicles hopes to appeal to […]
Lexus Europe and The&Partnership bring us Sunrise to Sunrise, the new pan-European campaign for the new Lexus UX self-charging Hybrid SUV. Regarded as a game-changer for the luxury car manufacturer, the car has been designed to appeal to a city-dwelling audience who love expanding their horizons and trying new things. The UX is a vehicle […]