Lidl’s Highlights Hijack brings moments of greatness from Ladies Gaelic Football to new audiences with Folk VML
Building on a decade of LGFA sponsorship, Lidl Ireland’s Highlights Hijack campaign will replay brilliant moments from the history of the game in an unexpected way. Created with Folk VML, Lidl will hijack familiar media spaces with iconic LGFA highlights that audiences may have otherwise have missed – because greatness deserves to be seen. The campaign […]