Automated creative quality controls helped protect performance-based SSP’s publisher performance Limelight Inc. has released the results of a deployment of its Adaptive Rules Center (ARC) with a performance-based SSP (Supply-side Platform). The SSP successfully utilised ARC to resolve creative quality issues, significantly improving auction performance across its video stack. Adaptive Rules Center is Limelight’s rule-based […]
Senior hire will focus on growing Limelight’s footprint in the Americas Programmatic Platform Limelight Inc., the fastest-growing Independent white-label platform, has appointed Oshri Raz as VP USA Strategic Alliances to continue to grow the company’s fast-emerging footprint in the USA. His primary focus will be on managing the continued fast roll-out and take-up of Limelight […]
End-to-end optimisation toolkit enables platform users to curate inventory supply dynamically to better serve demand-side clients Advanced programmatic platform Limelight Inc. has launched the Adaptive Rules Centre (ARC) – a rules-based toolkit that enables users of Limelight’s white-label platform to customise and optimise ad performance through automation. In early tests, users have reported revenue increases […]
Experienced marketing services, adtech and data professional will spearhead a customer-focused product strategy Programmatic platform Limelight Inc. has appointed Jez Fawcett to the role of Global Head of Product, with responsibility for leading the company’s product strategy and roadmap. Jez will work across all Limelight teams to determine priorities for customer success, sales and marketing, […]
