Executives from Lexus, Foot Locker, Disney and Other Global Brands Bring Real-World Marketing into the Babson Classroom
When Lexus marketing executive Lindsay Smelser joined a Babson College advertising class this fall, she expected to share insights about building a luxury brand. She left with something unexpected: student perspectives that are now informing her team’s marketing strategy. Babson and Walton Isaacson along with leading marketers offer co-taught course It’s one example of the […]