AXE AND LYNX GIVE THE BODY SPRAY CAN A RIDICULOUSLY EXPENSIVE MAKEOVER
AXE, known as LYNX in the UK, has unveiled The AXE Holder, a deliberately extravagant bottle designed to house one of its body spray cans. Created by LOLA Madrid, the campaign pokes fun at the way fragrance is judged by its packaging and price before anyone has smelled it. The holder gives the familiar spray […]