Starbucks® Chilled Coffee Launches New ‘Sidekick’ Platform Celebrating Self-Expression
New EMEA campaign ‘WHATEVER YOUR THING, we’re in’, champions a generation embracing their individuality. Starbucks Chilled Coffee is launching a new EMEA brand platform ‘WHATEVER YOUR THING, we’re in,’ inspired by a growing cultural tension: the pressure young people feel to constantly edit themselves – and their desire to reject that expectation and truly be themselves. From […]
