Danone reveals the harshness of winter season in dramatic OOH

Danone reveals the harshness of winter season in dramatic OOH

This January, Actimel is taking a bold approach to showcase the importance of supporting your immune system, especially during winter. A striking new billboard design, launching in London and Liverpool, will appear as though it has been battered and peeled away by harsh winter weather, creating an impactful visual message for passersby. The billboard’s text […]

“FUELLED BY PHO” PHO TO LAUNCH WORLD’S FIRST BONE-BROTH-DISPENSING BILLBOARD IN LONDON IN TWO DAY POP-UP AT LONDON STATION

“FUELLED BY PHO” PHO TO LAUNCH WORLD’S FIRST BONE-BROTH-DISPENSING BILLBOARD IN LONDON IN TWO DAY POP-UP AT LONDON STATION

Vietnamese street food restaurant, Pho, will be serving up complimentary takeaway cups of their signature bone broth at their first ever broth-dispensing billboard in central London. Happening exclusively on 14th and 15th January 2025, a bone-broth-dispensing billboard will be installed outside London’s Victoria train station. Guests will be handed a branded Pho cup which will have […]

Breakthrough from Breadstall in new brand identity from Without

Breakthrough from Breadstall in new brand identity from Without

Breadstall to open first site in Soho after Without’s repositioning of pizza makers to pizza bakers How do you go from single site retail into one of London’s most crowded sectors? Challenged by Honest Burgers co-founder Dorian Waite and baker Sebastian Vince to turn their pizza van into a brand, Without identified Breadstall’s difference with […]

Extraordinary Out of Home Campaign Positions Boursin as the Big Cheese of Festive Occasions

Extraordinary Out of Home Campaign Positions Boursin as the Big Cheese of Festive Occasions

This Christmas Boursin®, the UK’s favourite indulgent cheese brand¹, is taking festive celebrations to new heights with an elevated out of home campaign. Reflective of the new Extraordinary Begins with Boursin®brand equity, the bold, larger than life creative is designed to turn heads while positioning Boursin® as the big cheese of seasonal occasions. Two awe-inspiring three-dimensional charcuterie boards form […]

IKEA’s iconic blue bag takes centre stage on Oxford Street (again) as ‘Hus of FRAKTA’ pop-up announced

IKEA’s iconic blue bag takes centre stage on Oxford Street (again) as ‘Hus of FRAKTA’ pop-up announced

Ahead of the highly anticipated Oxford Street store opening in 2025, IKEA today announced the forthcoming opening of ‘Hus of FRAKTA’; a pop-up experience on London’s Oxford Circus, dedicated to one of the most iconic symbols of the IKEA brand, the blue FRAKTA bag. Meaning ‘to freight’ in Swedish, the FRAKTA bag was originally designed […]

Kit Studio collaborates with Square, to create OOH that puts the spotlight on real sellers

Kit Studio collaborates with Square, to create OOH that puts the spotlight on real sellers

With over 4 million businesses worldwide making the most of fast payments, powerful software and real-time reporting, Square are Big in Restaurants. Building on the momentum of the established Big in Restaurants campaign, Kit Studio worked closely with Square to amplify the candid and raw photography captured by Exell, to bring the energy of real […]

The London Standard launches as a premium publication with high impact campaign

The London Standard launches as a premium publication with high impact campaign

Today (26 September) marks a new era for The London Standard as it repositions as a premium weekly publication, celebrated by a powerful out of home campaign across the capital. The launch campaign will feature over seven hundred roadside and digital screens strategically positioned in iconic London locations, including over 30 of JCDecaux’s iconic roadside […]

Gymbox’s latest OOH stunt challenges Londoners to keep up

Gymbox’s latest OOH stunt challenges Londoners to keep up

Gymbox, the London gym group shaking up the workout world, has partnered with independent creative agency Pablo to create an OOH activation challenge that encourages Londoners to work out. Pablo was tasked with bringing to life the gym’s philosophy of ‘Anything Goes’ – a belief that working out should be as fun as going out. In this […]

Advertising: Who Cares? reveals speaker line-up for London launch event

Advertising: Who Cares? reveals speaker line-up for London launch event

The event aims to bring together some of the finest minds in advertising to tackle the industry’s biggest ongoing challenges The Advertising: Who Cares? movement has announced details of its launch event, to be held at the Royal Society of Arts in London on 12 September, starting at 2pm. The event seeks to offer solutions […]