Retailers could see a 5% boost to annual revenues by driving emotional engagement with consumers
Capgemini’s Digital Transformation Institute has released a new report titled “Loyalty Deciphered— How Emotions Drive Genuine Engagement,” which seeks to understand the main drivers behind brand loyalty. The report, which surveyed more than 9,000 consumers and 500 executives, found that emotions have the strongest impact in driving consumer loyalty. For retailers who are able to […]