More than 2 in 5 consumers won’t shop from a retailer if they email them with irrelevant information
![More than 2 in 5 consumers won’t shop from a retailer if they email them with irrelevant information More than 2 in 5 consumers won’t shop from a retailer if they email them with irrelevant information](https://marcommnews.com/wp-content/uploads/2018/07/LoyaltyReport_OpenGraph-1224-1529665411-701x394.jpg)
In today’s omni-channel retail environment, brands are stepping on each other’s toes to offer the flashiest deals, rewards programmes and bonus perks, with the goal of capturing long-term consumer attention and turning one-off buyers into repeat, loyal customers. Yet, in this abundance of choice, it proves challenging to define what makes the modern shopper keep […]