Jude Bellingham brings the energy for Lucozade in latest campaign by adam&eveDDB

By on    Advertising, Latest, Marketing  

Jude Bellingham brings the energy for Lucozade in latest campaign by adam&eveDDB

England star Jude Bellingham has been announced as Lucozade’s newest athlete in its latest ad, ‘Football x Renovators’, created by adam&eveDDB, which follows the brand’s previous ‘Bring the Energy: Basketball x Northern Soul’ campaign. This new ad launches today in the build-up to Britain’s summer of sport. The spot is the second film to debut […]

Lucozade and adam&eveDDB rally people to ‘Bring the Energy’ for the biggest relaunch in the brand’s history

By on    Advertising, Latest, Marketing  

Lucozade and adam&eveDDB rally people to ‘Bring the Energy’ for the biggest relaunch in the brand’s history

Lucozade and adam&eveDDB are launching a major new campaign and brand platform bringing together Lucozade’s iconic Energy and Sport drinks for the first time in the brand’s 97-year-history. The new masterbrand platform, “Bring the Energy” is a rallying call that shows how Lucozade helps people to rise to the challenge and to move with energy […]