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Home»Posts tagged with»Luigi Lazzareschi

Regina’s first ever pan-European campaign launch from Sofidel

By newsroom on October 30, 2017   Branding, Latest, Marketing  

Regina’s first ever pan-European campaign launch from Sofidel

Ten years after its launch on the UK market, Sofidel refreshes the Regina brand with a new positioning and tag line. The brand is very well known for the Regina BLITZ paper towel and the claim “Cleaning in a flash”, which has entered the hearts and homes of Brits thanks to advertising campaigns that have […]

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