The agency’s work for Pinterest, backed by Lumen lab tests and supported by SeenThis Technology, drove significant brand uplifts whilst minimising carbon emissions Along with platform partner, SeenThis, Mediahub tested a hypothesis for a UK Pinterest brand campaign, backed by a lab test carried out by Lumen. This found that the streamed campaign drove 1.7x […]
Study finds adaptive streaming technology increases attention by 1.7X Adaptive streaming company, SeenThis, announces today that a study with Lumen, the leading technology company for attention measurement, found that creatives delivered by SeenThis capture higher attention and more positive responses than delivering the same creatives using conventional technology . The study was commissioned to determine […]
Frameplay Announces New Attention Metric In Video Game Environments, Validated In Partnership With Dentsu’s Attention Economy Team By First-To-Market Studies