Samsung Israel presents: “The WIN-WIN Marathon”
The first Marathon ever where everybody wins first place in their own very, very, very, very, very specific category
![Samsung Israel presents: “The WIN-WIN Marathon” Samsung Israel presents: “The WIN-WIN Marathon”](https://marcommnews.com/wp-content/uploads/2020/02/LeoBurnettIsr2-701x394.jpg)
Everyone knows that you don’t win a marathon; you run a marathon. That is, everyone knows that except Samsung who will be sponsoring the Tel Aviv Marathon – Israel’s biggest sports event of the year – for the seventh consecutive time. A year ago, the brand famously reworked its brand promise and now communicates under […]