The rise of FAST: New study by ShowHeroes and Omnicom Media Netherlands reveals how subscription fatigue is reshaping connected TV across Europe
Europe’s streaming market has reached an inflection point. After years of rapid subscription growth, consumers are drawing a financial line. The next chapter of Connected TV will not be defined by adding more paid services, but by redefining value; with Open CTV, particularly FAST channels, emerging as a compelling free, ad-supported alternative to SAVOD. A […]