New Business Barometer 2026 Shows Agencies Seizing Growth Opportunities
In its ninth year, the jfdi/Opinium UK New Business Barometer has revealed trends and practical insights for new business professionals. Marketing investment is up. Opportunities are accelerating. Commercial impact outweighs creativity and chemistry as a pitch winner. Economic outlook concern is jumping [second biggest reason for losing a pitch.] Pricing for profit is getting tougher. […]
