Campaign, which features Brazilian Youtuber and influencer Felca, presents the platform melhoramigo.ai, which uses technology to drive responsible adoption by encouraging people to discover the real benefits of human-animal relationships After mysterious teasers circulated on social media and images blanketed the streets of São Paulo, PEDIGREE®, the leading brand in dog food, came out as […]
For cat owners jolted awake at the crack of dawn, pairing SHEBA SELECTIONS Filets with personalized bedtime stories helps put early-morning cat “alarms” to bed When the clock strikes 4 a.m., many cat parents sense what’s next: That looming wake-up call from their cat, hungry for an early-morning snack. To satisfy cats’ cravings and help […]
New global campaign from Mars and AMV BBDO helps unprepared kitten parents feel more confident, supported, and ready to care for their newest family member While puppy owners often spend months preparing, new kitten parents are more likely to dive in without a plan – assuming their pet will instinctively fend for itself. To support […]
To launch the new SHEBA® GRAVY INDULGENCE™ Entrées, the brand challenges cat influencers in the ultimate match-up to see who can lick the fastest; In the latest campaign created by AMV BBDO, American sports announcer and cat lover Ian Eagle will commentate every lick and lap as famous felines compete head-to-head. At a time of year when sports […]