Campaign, which features Brazilian Youtuber and influencer Felca, presents the platform melhoramigo.ai, which uses technology to drive responsible adoption by encouraging people to discover the real benefits of human-animal relationships After mysterious teasers circulated on social media and images blanketed the streets of São Paulo, PEDIGREE®, the leading brand in dog food, came out as […]
For cat owners jolted awake at the crack of dawn, pairing SHEBA SELECTIONS Filets with personalized bedtime stories helps put early-morning cat “alarms” to bed When the clock strikes 4 a.m., many cat parents sense what’s next: That looming wake-up call from their cat, hungry for an early-morning snack. To satisfy cats’ cravings and help […]
New global campaign from Mars and AMV BBDO helps unprepared kitten parents feel more confident, supported, and ready to care for their newest family member While puppy owners often spend months preparing, new kitten parents are more likely to dive in without a plan – assuming their pet will instinctively fend for itself. To support […]
The Cat Conversion System is an innovative collaboration between WHISKAS®, CHEP Network, AMV BBDO, EssenceMediacom and Enthral WHISKAS®, a trusted leader in cat food since 1958, is turning self-proclaimed ‘cat haters’ into ‘cat lovers’ through an innovative new program in partnership with CHEP Network, AMV BBDO, and EssenceMediacom and Enthral. Launching first in Australia, WHISKAS® new cat adoption campaign […]
To launch the new SHEBA® GRAVY INDULGENCE™ Entrées, the brand challenges cat influencers in the ultimate match-up to see who can lick the fastest; In the latest campaign created by AMV BBDO, American sports announcer and cat lover Ian Eagle will commentate every lick and lap as famous felines compete head-to-head. At a time of year when sports […]
A new campaign from adam&eveDDB featuring GREENIES brand dental dog treats The GREENIES™ brand, proudly part of the Mars family of brands, is launching a new holiday campaign that shows how the brand can make dental care easy for pet parents during the busy holiday season. Created by adam&eveDDB, the campaign encourages dog owners to give […]
Now Pet Parents Can Give Cats of All Ages What They Want With New Kitten Food; Cat lovers will do anything for a kitten. Their charm and adorable mannerisms are hard to resist, and their presence and affection provide benefits for pet parents too. According to a recent survey1by the SHEBA brand, nearly 80% of […]
New Film Developed with Sleep Scientists Can Help After 4 a.m. Feline Wake-Up Calls
The SHEBA Brand Releases New Sleep-Inducing Ad to Help Cat Parents Get Back to Sleep
To introduce their line of WHOLESOME BOWLS Wet Dog Food, CESAR has launched a campaign highlighting how much better it is to be a dog today than in the past.
The use of terms like “pet parents” and “fur babies” imply that pets are increasingly becoming integral members of our families. From having their favorite stick used as kindling to waiting on owners to finish their never-ending chores, dogs have come a long way from being our lovable burdens to our equals. In this new adcampaign, we witness that evolution […]
New Experience Celebrates the Skills of All Canines and Rewards them with a Rebate on GREENIES Dental Treats
The GREENIES brand is introducing Doggy IQ, an interactive online test that takes a humorous approach to helping pet parents determine if their dog is a bone-afide genius. In return for completing the test, dog owners will receive a rebate on GREENIES Dental Treats. The test, which was developed by creative agency adam&eveDDB, features three tail-wagging […]