The Many has been named agency of record for Nature’s Bakery, the beloved soft-baked snack brand and part of the Mars family of companies. The agency’s scope covers strategy and creative, with a campaign set to launch in early 2027. “We’re excited to build brand love for Nature’s Bakery through breakthrough, culturally relevant content and to drive […]
Campaign, which features Brazilian Youtuber and influencer Felca, presents the platform melhoramigo.ai, which uses technology to drive responsible adoption by encouraging people to discover the real benefits of human-animal relationships After mysterious teasers circulated on social media and images blanketed the streets of São Paulo, PEDIGREE®, the leading brand in dog food, came out as […]
New anniversary campaign takes a walk through history, celebrating the strength of women navigating a world not always made for them, whilst looking on the light side of life. Maltesers has launched its latest ‘Look On The Light Side’ campaign, to mark its 90th anniversary, with a bold end to end creative campaign that celebrates the everyday ways women support one another, to overcome daily annoyances in a world not always made for them. From freezing office air-con and endless queues for […]
For cat owners jolted awake at the crack of dawn, pairing SHEBA SELECTIONS Filets with personalized bedtime stories helps put early-morning cat “alarms” to bed When the clock strikes 4 a.m., many cat parents sense what’s next: That looming wake-up call from their cat, hungry for an early-morning snack. To satisfy cats’ cravings and help […]
No matter if its world-renowned superstars or weekly 5-a-side players, football games all around the globe share a long-suffering problem: diving. Is it the lack of sportsmanship? The melodrama? Or just the fact it goes against the purity of our beautiful game. Anyone who loves football can agree that diving has gone too far. But […]
New global campaign from Mars and AMV BBDO helps unprepared kitten parents feel more confident, supported, and ready to care for their newest family member While puppy owners often spend months preparing, new kitten parents are more likely to dive in without a plan – assuming their pet will instinctively fend for itself. To support […]
No pack of DREAMIES™ treats are safe as hundreds of cats claw across billboards as part of a new out of home (OOH) and social campaign, showing the lengths cats will go to get their paws on the irresistible treats. London streets, including Kingsland Road and Shoreditch’s Quaker Street, are under attack by gangs of […]
Twix, proudly part of the Mars family of brands, is solidifying its connection to the cookie with its new campaign titled, ‘Disguise’. Created by adam&eveDDB, the tongue-in-cheek campaign builds on the idea that Twix is actually a cookie, cleverly disguised as a candy bar. As the only cookie-based offering in the chocolate category, Twix is […]
The 26th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales Promotion, Brand […]
A new campaign from adam&eveDDB featuring GREENIES brand dental dog treats The GREENIES™ brand, proudly part of the Mars family of brands, is launching a new holiday campaign that shows how the brand can make dental care easy for pet parents during the busy holiday season. Created by adam&eveDDB, the campaign encourages dog owners to give […]