#WorldUpsideDown – RNIB
The&Partnership and RNIB turn Piccadilly Lights upside down
The world famous Piccadilly Lights digital billboard will be turned upside down by Royal National Institute of Blind People (RNIB), in association with The&Partnership in a multi-channel campaign to raise awareness of the challenges social distancing poses to blind and partially sighted people. The campaign asks people and brands to turn their social profiles upside-down […]