Media veteran is creating new approaches to defining dynamic local audiences while transforming the agency’s culture. Moroch, a premier agency for such franchise marketers as Honda, McDonald’s, and Planet Fitness, has named Jaquie Hoyos Chief Media Officer. Since joining Moroch as EVP/Media Services in 2020, Hoyos has revamped the agency’s approach to media by introducing […]
The latest report from Merkle B2B titled, “New Horizons: B2B CMO Guide to Navigating Complexity.” It is an extension of dentsu’s annual CMO survey, conducted by our research experts at B2B International, only this time we look at the B2B perspective. Generated from a survey of more than 900 CMOs, covering 12 countries and a wide array of […]
