More meaningful online shopping experiences reduce likelihood of post-purchase regret, according to study from LAB
31% of respondents said that they made better choices when the way in which they made online purchases was more meaningful
Online shoppers are less likely to feel post-purchase regret (or ‘buyer’s remorse’) when they have a meaningful shopping experience, according to a new study by digital agency LAB, part of the LAB Group of agencies. 31% of respondents said that they made better choices when the way in which they made online purchases was more meaningful. […]