Media and creation are inseparably linked in the House of Communication. For this reason, the Mediaplus Group has appointed a creative lead with an international focus for the first time. The task of the new Global Creative Lead Maximilian Schöngen will be to accompany global pitches and campaigns creatively and strategically, and to raise media to an innovative new level.
Maximilian Schöngen Appointed Inaugural Global Creative Lead of Mediaplus Group
23 countries, four continents – gaming for everyone: During Women’s History Month, Xbox launched a worldwide initiative to support women in gaming. At the centre of the idea, which was developed and implemented within the Serviceplan Group, is a very special Xbox controller which replaces the B button with the equal sign to symbolize equality for all in the gaming community.
Women make up almost half of the gaming community, celebrate success in Esports, and hold high profile leadership positions in the gaming industry. Yet, women still struggle within the gaming scene to combat misogyny in the form of outdated gender stereotypes, discrimination, bullying and sexist insults. Xbox, together with the Serviceplan Group, is committed to […]
