Government announces groundbreaking individualised risk-based blood donation policy for gay and bisexual men a year on from UNILAD and FreedomToDonate’s #Bloodwithoutbias campaign
Announcement follows six years of campaigning by pressure group FreedomToDonate and last November’s #Bloodwithoutbias campaign from UNILAD and FreedomToDonate, created in partnership with ELVIS
Pressure group FreedomToDonate, publishing giant UNILAD and creative agency ELVIS today welcomed the UK Government’s announcement accepting their calls for an individualised risk-based blood donation policy – the most forward-thinking policy for gay and bisexual men in the world. FreedomToDonate has been campaigning for a fair and equal blood donation system for men who sleep with men (MSM) for almost six years, […]