TSB Offer Customers Support With Campaign

FILMED ENTIRELY BY STAFF IN THEIR OWN HOMES

TSB Offer Customers Support With Campaign

TSB is set to launch a new campaign to help customers understand the support available to them in these unprecedented times.  Created by TSB’s new lead-creative agency, McCann, and filmed entirely by staff members, the three 20” commercials focus on the breadth of initiatives available to support customers. From repayment holidays on mortgages, loans and […]

Worldwide Concern Rises Dramatically As Impact Of Pandemic Grows

Second Wave of Global Study from McCann Worldgroup Reveals Worry is Increasing While Faith That Governments Are Prepared To Deal With The Pandemic is Dropping Precipitously

Worldwide Concern Rises Dramatically As Impact Of Pandemic Grows

67% of people globally say that they are worried about the COVID-19 outbreak, up from just over half two weeks ago (53%), according to “Truth About Culture and Covid-19 Wave 2”—by McCann Worldgroup’s global intelligence unit – McCann Worldgroup Truth Central. Released today, the report identifies how global attitudes around Coronavirus have shifted in the two […]

McCann fill a highway with sunblock in Peru

To call attention about summer's ultraviolet radiation hazard, the agency painted the billboards of the country’s main road where millions of people goes from the capital to the coastline.

McCann fill a highway with sunblock in Peru

Peru ranks first in the world in matter of ultraviolet radiation, where skin cancer has been increasing alarmingly with about a thousand new cases of melanoma. To make people be aware and protect themselves, McCann Lima developed for Liga Contra el Cáncer the initiative  #YoUsoBloqueador (#IUseSunblock). So it painted with sunblock the faces on the […]

Pernod Ricard and McCann expand partnership with Lillet

Pernod Ricard and McCann expand partnership with Lillet

Lillet, a premium French aperitif created in 1872 and a jewel in the Pernod Ricard crown, has chosen McCann to deliver a new positioning and global campaign platform for the brand. Prepared in the Maison Lillet distillery in Podensac, a small village south of Bordeaux by a dedicated team of fewer than ten people, Lillet comes from a subtle blend of […]

How to take care of the brands in the midst of a social crisis?

The Chief Creative Officers of McCann Bogotá and Santiago talk about how they have faced the complex situation that Colombia and Chile are going through.

How to take care of the brands in the midst of a social crisis?

Has someone searched references in the network on offices that had faced a similar picture? What was your first reaction to protect your brands? José Ignacio Solari-McCann Santiago (JIS): McCann network is always active and it´s always data source, information or inspiration. After 18 October, we naturally resourced a lot of studies of regional or […]

McCann Worldgroup elevates Adrian Botan to Chief Creative Officer, Europe

McCann Worldgroup elevates Adrian Botan to Chief Creative Officer, Europe

McCann Worldgroup in Europe announced that Adrian Botan will assume a new role in the region as Chief Creative Officer. This is in addition to his current remit as President of the Creative Leadership Council in this region. In his new position, Botan will focus on further strengthening the network’s creative capabilities across Europe to provide clients with a product of […]

McCann Worldgroup and Cigna inspires the world to see stress differently

McCann Worldgroup and Cigna inspires the world to see stress differently

McCann Worldgroup has partnered with Cigna International Markets in their latest initiative, which is helping the world see stress differently. The Stress Visualisation Experience was unveiled at a global launch event in London, which took place on Thursday 19 September. The first-of-its-kind technology visualises the physical signs of stress in the body and mind in […]

MRM//McCann Launches New LAB13 Innovation Lab in United Kingdom

MRM//McCann Launches New LAB13 Innovation Lab in United Kingdom

Leading global digital customer relationship agency MRM//McCann announced that it is launching its latest LAB13 innovation lab at McCann Manchester’s offices. LAB13 is a state-of-the-art home for creative technology that will enable the agency to invent, architect and prototype unprecedented products, services and new businesses, looking 12 to 18 months ahead of market. “We are […]

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