To call attention about summer's ultraviolet radiation hazard, the agency painted the billboards of the country’s main road where millions of people goes from the capital to the coastline.
Peru ranks first in the world in matter of ultraviolet radiation, where skin cancer has been increasing alarmingly with about a thousand new cases of melanoma. To make people be aware and protect themselves, McCann Lima developed for Liga Contra el Cáncer the initiative #YoUsoBloqueador (#IUseSunblock). So it painted with sunblock the faces on the […]
Lillet, a premium French aperitif created in 1872 and a jewel in the Pernod Ricard crown, has chosen McCann to deliver a new positioning and global campaign platform for the brand. Prepared in the Maison Lillet distillery in Podensac, a small village south of Bordeaux by a dedicated team of fewer than ten people, Lillet comes from a subtle blend of […]
The Chief Creative Officers of McCann Bogotá and Santiago talk about how they have faced the complex situation that Colombia and Chile are going through.
Has someone searched references in the network on offices that had faced a similar picture? What was your first reaction to protect your brands? José Ignacio Solari-McCann Santiago (JIS): McCann network is always active and it´s always data source, information or inspiration. After 18 October, we naturally resourced a lot of studies of regional or […]
In the framework of the UN Women’s campaign to eliminate violence against women that will run in Latin America until December 10, McCann Worldgroup created a spot that put men in the same situations that women live on a daily basis, to raise awareness of the fear that every day they have of being raped. The […]
McCann Worldgroup in Europe announced that Adrian Botan will assume a new role in the region as Chief Creative Officer. This is in addition to his current remit as President of the Creative Leadership Council in this region. In his new position, Botan will focus on further strengthening the network’s creative capabilities across Europe to provide clients with a product of […]
McCann Worldgroup has partnered with Cigna International Markets in their latest initiative, which is helping the world see stress differently. The Stress Visualisation Experience was unveiled at a global launch event in London, which took place on Thursday 19 September. The first-of-its-kind technology visualises the physical signs of stress in the body and mind in […]
Leading global digital customer relationship agency MRM//McCann announced that it is launching its latest LAB13 innovation lab at McCann Manchester’s offices. LAB13 is a state-of-the-art home for creative technology that will enable the agency to invent, architect and prototype unprecedented products, services and new businesses, looking 12 to 18 months ahead of market. “We are […]
After government measures for the control of fuel theft by organised crime in Mexico, different gas stations have been closed, generating panic buying, long queues and the largest shortage of gasoline in history in the country. The lack of information about the closure of gas stations also turned out to be a great problem; the […]
McCann Worldgroup in the UK announced the promotion of Sheryl Marjoram to CEO, McCann London. She takes over from Alex Lubar – CEO of the London office since January 2016 – who transitions to a senior regional leadership role in the global agency network as President McCann Worldgroup, Asia Pacific. Marjoram joined the agency in June 2017 in the newly created […]
Alzheimer’s Society, McCann Worldgroup in Europe, and MRM//McCann Frankfurt are launching My Carer, an Alexa Skill, created to help improve the lives of hundreds of thousands of people living with dementia in the UK. Globally dementia is expected to affect 50 million people by 2020. The cost of caring for dementia currently is $818 billion/£627billion. McCann developed the skill together […]