McDonald’s Philippines gets the nation cycling with “Ride the Arches”, via Leo Burnett Group Manila
![Leo Burnett Manila McDonald’s Philippines gets the nation cycling with “Ride the Arches”, via Leo Burnett Group Manila](https://marcommnews.com/wp-content/uploads/2024/05/Ride-The-Arches-01-HERO-701x395.jpg)
McDonald’s Philippines has launched ‘Ride the Arches’, a pedal-powered movement that turns McDonald’s restaurants into cycling refueling stations. The movement began after McDonald’s noticed that more and more of its 700+ stores in the Philippines were becoming the stopover of choice for cyclists, and began to invest in Bike & Dine infrastructure in 2021 – […]