McDonald’s and Leo Burnett have unveiled Only at McDonald’s, a bold new brand platform that celebrates the unique fan truths surrounding their most iconic menu items. Rooted in the relatable experiences that connect McDonald’s fans across the globe, the platform highlights the distinctive ways people enjoy the brand. Spanning TV, social, radio, press and OOH, Only at […]
McDonald’s, in partnership with Leo Burnett, is lighting up the festive season with its Christmas offering, The Gift of McDonald’s. Part of the well-loved Fancy a McDonald’s? brand platform, the fully integrated campaign celebrates those moments when, sometimes, we all need a break from the Christmas chaos, at McDonald’s. The campaign leads with a 60” film, which […]
McDonald’s UK has entered the faux out of home (FOOH) ring with the launch of its latest campaign – Festive Wins. Delivered by Red Consultancy and produced in partnership by Pebble Studios, the Festive Wins CGI campaign includes a fleet of festive baubles driving through Oxford Circus, London, a bursting McDonald’s burger box outside the […]