McDonald’s UK, in collaboration with Leo UK, is unveiling “McDonald’s Christmas Grinched”, a nationwide festive campaign which sees the Grinch as the mischievous saboteur of McDonald’s’ Christmas. The campaign puts The Grinch firmly in the driver’s seat, with a fully integrated, cross channel push to ‘sabotage’ McDonald’s this Christmas, derailing the brand’s festive plans with […]
The night doesn’t end when the clubs close – it just changes scene. For many, the next stop after dancing is grabbing something to eat on the way home. With a new outdoor campaign, placed strategically near bars and clubs, McDonald’s Sweden reminds partygoers that they are close at hand even after closing – for […]
McDonald’s presents an unprecedented partnership to bring back the Filet-o-Fish to the Brazilian menu Brazil knows how to grab our attention, hands down! McDonald’s introduced its new Filet-o-fish campaign (aka McFish), bringing nobody but Duo (the Duolingo Owl) as its superstar. But why? First, we must acknowledge that the fish sandwich is not permanent on […]
McDonald’s and Leo Burnett have unveiled Only at McDonald’s, a bold new brand platform that celebrates the unique fan truths surrounding their most iconic menu items. Rooted in the relatable experiences that connect McDonald’s fans across the globe, the platform highlights the distinctive ways people enjoy the brand. Spanning TV, social, radio, press and OOH, Only at […]
McDonald’s, in partnership with Leo Burnett, is lighting up the festive season with its Christmas offering, The Gift of McDonald’s. Part of the well-loved Fancy a McDonald’s? brand platform, the fully integrated campaign celebrates those moments when, sometimes, we all need a break from the Christmas chaos, at McDonald’s. The campaign leads with a 60” film, which […]
Fully integrated marketing campaign tease + launch created genuine confusion, conversation and elation After weeks of fanning the flames of speculation and teasing the nation, McDonald’s is officially confirming what fans have been eagerly hoping for - the McRib is back and available for a limited time from tomorrow. Fans have been debating its comeback, and […]
McDonald’s Sweden allowed fans of the restaurant chain to turn their regular orders into exclusive fan merch. They received a minimalist white T-shirt with one unique and personal design printed on it – the receipt with their favorite McDonald’s items. McDonald’s Sweden has added a new item to the brand’s long history of iconic and […]
At the top of the most visited countries in the world, this summer again the world is heading to France. And for these tourists lacking direction, if there is one place where they will feel at home it is at McDonald’s. To welcome them and make them feel at home, McDonald’s France and its agency […]
McDonald’s and Leo Burnett UK have collaborated with 16-24 year-olds to create a campaign that celebrates the brand’s authentic role in British youth culture. It showcases the unique way young adults have naturally taken ownership of the brand and celebrates the many ways they have made an invite to McDonald’s all their own. As well […]
McDonald’s Philippines has launched ‘Ride the Arches’, a pedal-powered movement that turns McDonald’s restaurants into cycling refueling stations. The movement began after McDonald’s noticed that more and more of its 700+ stores in the Philippines were becoming the stopover of choice for cyclists, and began to invest in Bike & Dine infrastructure in 2021 – […]