Leo UK’s returning platform turns fans’ most-wanted McDonald’s menu items into an expanded, fan-fuelled global heist, bringing nine products from eight countries to the UK and Ireland Following the success of last year’s ‘World Menu Heist’, Leo UK and McDonald’s are back with an even bigger operation, bringing nine menu items from eight countries to […]
Leo UK and McDonald’s UK have launched Camera Rolls, a new multi-channel brand campaign built on a universal fan truth: no matter where the night starts, the best nights always end with McDonald’s. Built from real fan behaviour, Camera Rolls draws on the way people naturally document their night through their phones. When Leo UK […]
McDonald’s UK, in collaboration with Leo UK, is unveiling “McDonald’s Christmas Grinched”, a nationwide festive campaign which sees the Grinch as the mischievous saboteur of McDonald’s’ Christmas. The campaign puts The Grinch firmly in the driver’s seat, with a fully integrated, cross channel push to ‘sabotage’ McDonald’s this Christmas, derailing the brand’s festive plans with […]
The night doesn’t end when the clubs close – it just changes scene. For many, the next stop after dancing is grabbing something to eat on the way home. With a new outdoor campaign, placed strategically near bars and clubs, McDonald’s Sweden reminds partygoers that they are close at hand even after closing – for […]
McDonald’s presents an unprecedented partnership to bring back the Filet-o-Fish to the Brazilian menu Brazil knows how to grab our attention, hands down! McDonald’s introduced its new Filet-o-fish campaign (aka McFish), bringing nobody but Duo (the Duolingo Owl) as its superstar. But why? First, we must acknowledge that the fish sandwich is not permanent on […]
McDonald’s and Leo Burnett have unveiled Only at McDonald’s, a bold new brand platform that celebrates the unique fan truths surrounding their most iconic menu items. Rooted in the relatable experiences that connect McDonald’s fans across the globe, the platform highlights the distinctive ways people enjoy the brand. Spanning TV, social, radio, press and OOH, Only at […]
McDonald’s, in partnership with Leo Burnett, is lighting up the festive season with its Christmas offering, The Gift of McDonald’s. Part of the well-loved Fancy a McDonald’s? brand platform, the fully integrated campaign celebrates those moments when, sometimes, we all need a break from the Christmas chaos, at McDonald’s. The campaign leads with a 60” film, which […]
Fully integrated marketing campaign tease + launch created genuine confusion, conversation and elation After weeks of fanning the flames of speculation and teasing the nation, McDonald’s is officially confirming what fans have been eagerly hoping for - the McRib is back and available for a limited time from tomorrow. Fans have been debating its comeback, and […]
McDonald’s Sweden allowed fans of the restaurant chain to turn their regular orders into exclusive fan merch. They received a minimalist white T-shirt with one unique and personal design printed on it – the receipt with their favorite McDonald’s items. McDonald’s Sweden has added a new item to the brand’s long history of iconic and […]
At the top of the most visited countries in the world, this summer again the world is heading to France. And for these tourists lacking direction, if there is one place where they will feel at home it is at McDonald’s. To welcome them and make them feel at home, McDonald’s France and its agency […]