The paper reveals seven ways current marketing techniques are damaging the growth of women’s sport, while suggesting how it can be done right
With the Women’s Euros just weeks away Dark Horses has created a paper outlining seven ways current marketing techniques are actually damaging women’s sport. Called The 7 Deadly Sins of Marketing Women’s Sport, and based around the concept of the classification of vices within Christian teachings, the paper outlines the pitfalls businesses fall into, while delivering insights […]
Players, fans and the football world - from Sky Sports pundits Jeff Stelling and Chris Kamara to brands like PUMA and Mitre - all come together to fight homelessness as 100 clubs ditch their home shirts this Boxing Day
Dark Horses Launches Historic #NoHomeKit Campaign With Shelter
Melissa Robertson, the former founder of Now, has joined Dark Horses, the sports creative agency backed by the founders of Lucky Generals, as its first CEO. She will report into Andy Nairn, who is Chairman of Dark Horses as well as a founder of Lucky Generals. She will have a significant equity stake in the business. […]
