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Home»Posts tagged with»Men’s Care

Gillette Spain Shows ‘It Takes a Real Man’ to Challenge Traditional Masculinity

By newsroom on June 4, 2019   Advertising, Latest, Marketing  

Gillette Spain Shows ‘It Takes a Real Man’ to Challenge Traditional Masculinity

The new Gillette Spain campaign by Proximity Madrid has been produced entirely in Spain and is in line with Gillette’s global strategy to target a new, more inclusive and diverse man. For generations, the idea of “the real man” has forced a dominant male stereotype (with no alternatives) on men, which has interfered with and […]

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