The digital insurance brand’s metaverse museum pranks competition The LAQO Metaverse Insurance Museum is the first of a kind in the world, located on the Decentraland metaverse platform. The visitors can go through the old-fashioned insurance experience, such as filling out endless forms or forever waiting in line at the counter for insurance officers to […]
The first Metaverse for a good cause: WWF Germany and Savespecies open virtual exhibition space Digital art sale to fight the plastic crisis The official launch of the Metaverse for World Cleanup Day on 17 September With #OceanDetox, WWF Germany and Savespecies are opening the first exhibition space for a good cause in the Metaverse […]
Latest survey, ‘New Realities: Into the Metaverse and Beyond’, reveals that awareness of the metaverse has more than doubled in less than a year 76% percent of people feel the metaverse will allow for authentic self expression 90% think it will have an impact on sport and entertainment 74% feel it is the future
Wunderman Thompson Intelligence this week publishes New Realities: Into the Metaverse and Beyond, an analysis and roadmap for adland which expands upon the groundbreaking Into the Metaverse study. While the stats and survey have been invaluable, this new paper shows brands and agencies clear directions in a tech field where 74% of people feel it will be the future. Its […]
Brewing With Pixels, Not Yeast – Heineken® Launches First Virtual Beer Brewed In The Virtual World, Heineken® Silver
Starcom reports on how brands should interact in the metaverse and four tensions to keep in mind
Starcom Launches Report And 5-part Podcast Series On The Metaverse
The experience will premiere at CES 2022
Wunderman Thompson Launches Bespoke Metaverse
TO NFT OR NOT TO NFT?
Welcome to the Metaverse!