Rental Homes Brand Tipi Uses Ada For Data-Led OOH Strategy to Boost Brand Awareness, Consideration, & Trust
Market leading lifestyle-focussed rental homes brand Tipi drives enquiries and leases of its Wembley Park apartments using a sophisticated Out-of-Home led campaign using behavioural data to find a new and highly bespoke audience.
The Challenge As a bold new entrant into the UK property rental market, offering homes at the largest single site of build-to-rent homes in the UK, Tipi needed a strategic OOH campaign. The brief was to attract new residents and raise awareness of its apartments in Wembley Park, London’s most exciting new neighbourhood and one […]