MIKE AND IKE® Introduces its Candy as Characters for the First Time Through New “We Got’chew™” Campaign
New We Got’chew™ platform brings Mike and Ike candy to life as on-screen personalities, in a campaign marking the commercial directorial debut of Emmy-nominated comedian Kenan Thompson MIKE AND IKE®, a Just Born Quality Confections brand, today unveiled “We Got’chew™,” a new long-term brand platform and national marketing campaign that introduces Mike and Ike as […]