James Harden Disrupts the Wine Industry With Permission to “Work Hard, Play Harden”
Creative agency Majority develops first campaign for J-Harden Wines while poking fun at the pretentiousness of the wine industry Last year, NBA superstar James Harden launched J-Harden Wines in partnership with Accolade Wines to make quality wine more accessible to all consumers. Now, the brand introduces its first-ever campaign: “Work Hard, Play Harden.” The campaign […]