“2020 is set to be the year of RCS,” says mGage

“2020 is set to be the year of RCS,” says mGage

The interaction between organisations and consumers is set to become revolutionised with all-new Rich Communications Services (RCS), the latest development in the evolution of mobile messaging. The next generation of SMS is set to surge in 2020 – with predictions that it will create a market worth more than US $74 billion by next year, […]

Marketing Manifesto 2020

Nazar Grynyk, director and founder of LEAD9 Mobile Marketing Agency

Marketing Manifesto 2020

Nazar Grynyk, director and founder of LEAD9 Mobile Marketing Agency “We do not earn by selling a product, we earn by helping consumers make conscious decisions”. Steve Bezos, Amazon “Satisfying immediacy is often more important than loyalty” 2019 Think with Google Report BAD BANNER MANNERS New technologies are supposed to make life easier, right? Recent […]

Survey Shows Consumers Value Mobile Holiday Campaigns, Yet Digital Marketers Are Missing Key Opportunities

Survey Shows Consumers Value Mobile Holiday Campaigns, Yet Digital Marketers Are Missing Key Opportunities

YouAppi, a leading mobile growth marketing platform for premium mobile brands, today announced the results of a comprehensive survey that evaluated U.S. consumers on their personal holiday shopping habits and preferred mobile holiday experience. The survey also questioned global digital marketers, advertisers and app developers on their 2017 mobile holiday preparation and campaign plans. While […]