Confirmation Of What We’ve Known All Along, Momentum Spain Earns Great Place To Work!

Confirmation Of What We’ve Known All Along, Momentum Spain Earns Great Place To Work!

Momentum Spain is proud to be Certified™ by Great Place To Work® in 2024, a first for the Spain team. The prestigious award is based entirely on what current employees say about their experience working at Momentum Worldwide. Great Place To Work is the global authority on workplace culture, employee experience and the leadership behaviors proven […]

Momentum Worldwide Brings Together Global Offices to Prioritize Wellness

Momentum Worldwide Brings Together Global Offices to Prioritize Wellness

Momentum Worldwide brings together global employees to “Make it Matter” on September 18. The day brings together its 1,000+ employees from across the global agency. After exploring the interconnectedness of DEIBA, Sustainability and Wellness in 2023, this year we are focusing on Wellness and the power of a positive mindset, and the connection to the […]

Momentum Worldwide Welcomes Back Award-Winning Creative Executive, Bharat Kumar as Executive Creative Director

Momentum Worldwide Welcomes Back Award-Winning Creative Executive, Bharat Kumar as Executive Creative Director

Global Experiential Agency Momentum Worldwide welcomes back Bharat Kumar as Executive Creative Director.   After expanding his universe at Johannes Leonardo and Havas, Bharat returns as Executive Creative Director. Bharat’s work has been recognized by both consumer and industry peers, earning him accolades at the some of the most prestigious award shows, including Cannes, D&AD, Clio’s, […]

Here’s Why the Mannequins Wearing LOTTO MAX’s New Upcycled Clothing Collection Looked Like They Just Hit the Jackpot

Here’s Why the Mannequins Wearing LOTTO MAX’s New Upcycled Clothing Collection Looked Like They Just Hit the Jackpot

The Ontario Lottery and Gaming Corporation (OLG) made a bold move into the fashion world with the launch of LOTTO MAX Thrift Drop, an exclusive collection created in collaboration with designer Kevin Leonel. Aimed at capturing the attention of Gen Z and Millennials, this initiative features upcycled hoodies, jackets, and shirts—each piece unique and infused […]

The Illusion of Connectivity: Rethinking Brand Experiences in the Digital Age

The Illusion of Connectivity: Rethinking Brand Experiences in the Digital Age

In an era where digital connectivity pervades every aspect of our lives, the paradox of our time becomes glaringly evident: we are more connected than ever, yet increasingly isolated. I have been privy to the intricate dance between technology and human interaction over the years, and nothing summed this up better, than the critical insight […]

Truly and NHL join hands to celebrate hockey fans with a new brand platform in Canada

Truly and NHL join hands to celebrate hockey fans with a new brand platform in Canada

In October, 2023, Truly Hard Seltzer and the NHL® announced a multiyear Canadian partnership, naming Truly Hard Seltzer an Official Hard Seltzer of the NHL in Canada. To introduce the partnership between Truly Hard Seltzer and the National Hockey League, agency partner Momentum Worldwide, Canada developed the platform – ‘For The True’. In a country […]

Momentum Worldwide has partnered with Coca-Cola creating an AI Inspired Coke Spiced Experience

Momentum Worldwide, has partnered Coca-Cola, to design and create an AI Experience to introduce Coke Spiced this past weekend in New York. Working with AI, Emmy-winning actress, producer and entrepreneur, Storm Reid and Momentum Worldwide’s team developed designs of a building transformation that reflects the exact sensation Storm had when trying the flavor for the […]

84% Of Shoppers Won’t Immediately Return To The Way Things Were

This report provides 5 Key considerations that retailers should implement.

84% Of Shoppers Won’t Immediately Return To The Way Things Were

Even as much of the world is (re)opening up, shoppers are indicating that there are some changes brought by the pandemic that will persist, according to a new global study from Momentum Worldwide, the world’s first global experiential advertising agency. The study reveals five key changes to consumer behaviour that retailers must understand and adapt to […]

76% of Consumers Prefer to Spend on Experiences than on Material Items, Global Study Finds

76% of Consumers Prefer to Spend on Experiences than on Material Items, Global Study Finds

Leading global experiential advertising agency Momentum Worldwide is unveiling results from its proprietary research series, WE KNOW Experiences 2.0, which this year surveyed 3,200 consumers globally. In this year’s report, consumers identified “inspiration and meaning” as the most sought-after quality in brands, a 200 percent increase from 2012 for this particular set of attributes. 76 per cent of all consumers […]

Wimbledon champ Angie Kerber teams with SAP to launch “Call the Shots” online game for fans

Wimbledon champ Angie Kerber teams with SAP to launch “Call the Shots” online game for fans

SAP has unveiled “Call the Shots,” an interactive, online game that puts fans in the shoes of Wimbledon Champion Angelique Kerber the day before a big match. Central to the experience, which has been created by Momentum Worldwide, fans can use SAP Tennis Analytics to get Kerber match-ready, by leveraging data and insights to make decisions that will help […]