Momentum UK Appoints Head of Growth

Momentum UK Appoints Head of Growth

Global experiential agency Momentum appoints Grace Wright as Head of Growth, Europe. The role will support Momentum’s European President, Matt Lewis.   Wright is a strategic growth leader with two decades of success scaling London’s most innovative creative agencies – supporting them in making work that matters and helping brands unlock what’s next in culture, experience and growth. She has a track record of leading growth and new business, most recently serving […]

PRIMARK CHALLENGES PERCEPTIONS WITH IMMERSIVE FICTIONAL FASHION LABEL EXPERIENCE

PRIMARK CHALLENGES PERCEPTIONS WITH IMMERSIVE FICTIONAL FASHION LABEL EXPERIENCE

Global experience agency Momentum has partnered with Primark on an immersive social experiment that challenged perceptions of high-street fashion by creating a fictional premium fashion label to showcase the retailer’s new Spring womenswear range. The immersive experience saw fashion enthusiasts invited to an elegant London townhouse on 19th –20th March for the debut collection of ‘Kim […]