Majority’s Holiday Ad for Swedish Fish Brings Out Santa’s Sel-Fish Side

Majority’s Holiday Ad for Swedish Fish Brings Out Santa’s Sel-Fish Side

Creative agency Majority is showing a more selfish side to Santa to tout the deliciousness of Mondelēz International’s Swedish Fish candy in a new holiday campaign. The work will run online throughout North America until New Year’s. The agency won the Swedish Fish project earlier this year. 50-second, :15 and :06 spots will run on YouTube, Facebook, TikTok, and Instagram. In […]

Cadbury uses the power of AI to let the public star in 200 years of classic Cadbury advertising

Cadbury uses the power of AI to let the public star in 200 years of classic Cadbury advertising

Cadbury has today launched a new Gen-AI powered tool named ‘My Cadbury Era’ which places users in classic Cadbury posters to celebrate its 200 year heritage, with a new campaign activation from its agency of record VCCP London. Building on the Yours For 200 Years campaign, which celebrates Cadbury’s 200th anniversary and its long-standing relationship with the […]

The Worldwide Hide is back: Cadbury spotlights real life clues left by past hiders in campaign by VCCP London

The Worldwide Hide is back: Cadbury spotlights real life clues left by past hiders in campaign by VCCP London

For the fourth consecutive year, Cadbury puts a spin on the traditional Easter egg hunt by bringing back “The Cadbury Worldwide Hide”: an online platform that enables people to hide an egg anywhere in the world for their loved ones, along with a personal clue of where they can find it. By global agency of record VCCP London, […]