Specsavers launches reactive digital OOH campaign ahead of National Eye Health Week in the UK

Specsavers launches reactive digital OOH campaign ahead of National Eye Health Week in the UK

To promote the importance of regular sight tests for maintaining and protecting eye health, Specsavers has launched a tactical digital OOH campaign ahead of National Eye Health Week. The ‘More important than’ campaign leads on topical one liners that react to some of the more trivial news stories, TV gossip and what’s trending, and remarks […]