Movement Strategy Sidesteps #Skintok Movement with Comedic New Influencer Campaign for Curology

Movement Strategy Sidesteps #Skintok Movement with Comedic New Influencer Campaign for Curology

With “The Curology Emergency Spot Patch Hotline”, skincare brand asks social media users: “What’s your skincare crisis?” On TikTok, skincare enthusiasts flock to popular hashtag #skintok to get a dose of the latest trends. But Curology hoped to reach a new audience beyond skincare enthusiasts, teaming with social agency Movement Strategy to launch “The Curology […]

Movement Strategy Turns Traditional Collectors to Enthusiastic New Fans, Earning Unprecedented Sellout of DC’s ‘Superman’ #1 Digital Comic Book

<strong>Movement Strategy Turns Traditional Collectors to Enthusiastic New Fans, Earning Unprecedented Sellout of DC’s ‘Superman’ #1 Digital Comic Book</strong>

Forging a new path for NFTs, social agency helps a digital collectible of the legendary comic sell out in 20 minutes, becoming one of the hottest digital comics on the market Originally released in 1939, DC’s ‘Superman #1’ remains a landmark comic book title featuring one of the world’s most enduring fictional characters. Worth anywhere […]

Movement Strategy Taps Ly Nguyen for Executive Creative Director

Movement Strategy Taps Ly Nguyen for Executive Creative Director

Social media agency Movement Strategy announces the addition of Ly Nguyen as SVP, Executive Creative Director – capping off a period of tremendous growth that has seen the agency rapidly add ten creatives over two months and more than triple its headcount in three years. Nguyen will lead an award-winning team as social media’s impact […]

Looney Tunes Marks Explosive Launch on TikTok with Over 1 Million Followers in 5 Months

<strong>Looney Tunes Marks Explosive Launch on TikTok with Over 1 Million Followers in 5 Months</strong>

A true testament to the power of great characters and storytelling, Looney Tunes celebrates its successful launch on TikTok, earning over 1 million organic followers from March 1st, 2022 to July 28th, 2022. Bolstered by the global recognition of these beloved characters, the effort represents an uncommon success on the platform and underscores Warner Bros. […]