Eastpak Resist the Pressure of Cultural Conformity in New Global Campaign

Eastpak Resist the Pressure of Cultural Conformity in New Global Campaign

Created by Mutant, ‘Built to Resist 24’ is inspired by the Cosplay and Live Action Role Play Movements Lifestyle brand, Eastpak, today launches its 2024 global brand campaign which reinforces iconic brand platform ‘Built to Resist’. Created by independent creative agency, Mutant, the spot draws inspiration from the increasingly popular Cosplay and Live Action Role […]

All I want for Christmas is Safer Streets

All I want for Christmas is Safer Streets

L’Oreal Stand up for Street Harrassment Against Women An international study by L’Oréal Paris revealed that sexual harassment in public spaces was identified as the most important issue faced by women across the world. 80% of women have experienced sexual harassment in public spaces, and 76% of people have witnessed sexual harassment in public spaces.  […]

This Retro Board Game Highlights the Cruelty of Fois Gras Production

This Retro Board Game Highlights the Cruelty of Fois Gras Production

Animal rights organisation Wakker Dier take an unconventional approach to awareness with launch of board game created by Mutant With Christmas around the corner and festive menus with all manner of gastronomic delicacies being planned, one item that might controversially be on many a shopping list is Foie Gras.  Controversially, ducks used in the production of […]

Handicap International Minesweeps for the Innocent Victims of Landmines

Handicap International Minesweeps for the Innocent Victims of Landmines

Recreation of iconic 90s game Minesweeper spearheads multi-channel awareness and fundraising campaign by Mutant to help innocent civilian victims of landmines There are over one million active mines around the world ready to explode, maiming or killing innocent civilians. Imagine living in constant fear of stepping on a landmine while simply walking to work, or that […]

Visit Hasselt and Mingle with the Sexy Singles (and enjoy the good food, inspiring museums, surprising cycling routes, stylish boutiques, and cosy bars)

Visit Hasselt and Mingle with the Sexy Singles (and enjoy the good food, inspiring museums, surprising cycling routes, stylish boutiques, and cosy bars)

There’s more to enjoy in Hasselt than food, museums and shops in unconventional new tourist campaign by independent creative agency Mutant It’s well documented in Belgium’s tourist guides that the city of Hasselt offers its visitors exquisite cuisine, vibrant nightlife, high fashion boutiques and adventurous activities. But in truth, that could be said of many cities. […]

Support for Farmers as Club Bruges Launch A New Kind of Merch

The First Division A champions support struggling local farmers by launching locally produced veg box merch, created by Mutant

Support for Farmers as Club Bruges Launch A New Kind of Merch

Sports merchandising is a huge source of revenue for football clubs, from kits to homeware to toys. But Belgium football club Club Bruges have launched a unique new kind of merch – locally grown vegetable boxes – which helps to support their large fan base of struggling local farmers beset by tough operational conditions. Club […]