Analysis Reveals Shopping Assistants Create Radically Different ‘AI Shelves,’ as Brandtech’s Jellyfish Launches Share of Model™ Shopping Optimization to Help Marketers Understand & Influence How Products Get Chosen New research from Jellyfish, a global digital marketing leader within The Brandtech Group, reveals that AI shopping is reshaping competitive dynamics in ways that marketers may not […]
New Capabilities Bring Together Google PMax, ChatGPT, TikTok, DV360, YouTube & Reddit Through an Always-On Strategy Assistant Jellyfish, a global digital marketing leader within The Brandtech Group, today announced AI Ads Optimisation, a major expansion of the paid media optimisation capabilities within its proprietary Share of Model™ Platform. The update extends beyond the existing Google […]
Jellyfish, the integrated global digital marketing business, is announcing the promotion of Natasha Wallace to the position of Managing Director for the Netherlands, from VP Strategy. Natasha joined Jellyfish in 2023 following the acquisition from The Brandtech Group, where she was EMEA Strategy Lead for Brandtech Media. Natasha’s career spans influential roles at Publicis, Mindshare, […]
