New analysis of the ecommerce landscape reveals the demise of traditional performance only marketing, as sophisticated brand building takes centre stage. The report from Nest Commerce reveals that digital brand building described as ‘full funnel performance’ is the needed approach to build awareness and win customers across increasingly video-first platforms including Meta, Tik Tok and Google. The […]
As ecommerce brands prepare for peak season, digital advertising on Meta has seen a three-year record performance, having strongly recovered from the ‘double recession’ caused by Apple’s ATT update and consumers reverting to pre-Covid behaviours. This is a key finding from Nest Commerce’s latest quarterly Readout report, based on 1.5 billion+ Meta impressions from global campaigns […]
Short form video ad spend surged in Q3, with Cost Per Thousand (CPM) increasing and the conversion gap with static ads shrinking. These were some of key findings of the latest Nest Index report, based on global Meta data from 40+ ecommerce brands, 79% prospecting campaigns, generating a total of 984m impressions across the quarter. Produced by […]
