KitKat sounds like “kitto katsu,” which means “surely win” in Japanese. That’s made the chocolate bar from Nestlé a popular gift for students studying for university entrance exams, as a way to give them some encouragement during what is surely one of the most stressful times in a young person’s life. Building off its award-winning KIT […]
Nescafé is the world’s first coffee brand to provide consumers with a fully immersive virtual reality experience, by transporting them to Brazil’s coffee fields using their mobile phones and an ingenious viewer developed by Google. After downloading the Nescafé 360˚ app, which is also available for Android and iPhone, consumers can slip their mobile into […]
It is not a far cry to say that mobile phones are an integral part of our lives today. Based on a recent study conducted by creative agency We are Social, there are over 3.6 billion unique mobile users in the world. With 33 percent of the population using mobiles to access the Internet and […]
Following Google’s announcement of its latest Android 4.4 mobile operating system ‘KitKat’, Nestlé teamed up with agency JWT to create an ad that spoofs the typical Apple stylized ad. With tongue-firmly-in-cheek, the parody video features Christopher Catlin, Chief Breaks Officer of KitKat, imitating Apple’s Jony Ive and his speech, to announce the arrival of “the […]
Consumers in the United Kingdom will be the first to benefit from a new global initiative by Nestlé to give people instant access to information about the nutritional profile and environmental and social impacts of its products. Anyone who buys a multi-pack of two-finger Kit Kat chocolate bars in the UK and Ireland will be […]