Newman’s Own, Inc. Good Tastes Better™ Social Experiment Determines if Brand Purpose Affects Consumer Preference

By on    Experiential, Latest, Marketing  

Newman’s Own, Inc. Good Tastes Better™ Social Experiment Determines if Brand Purpose Affects Consumer Preference

In a blind taste test, consumers consistently rated pizza slices where 100% of profits help kids facing adversity much higher than slices with profit supporting corporate excess. Cheese or pepperoni? Thin crust or deep dish? How about purpose-driven or excess profit-driven? Today, Newman’s Own, Inc., a company well-known and respected for its innovative business model with a […]

Newman’s Own® Reveals National Generosity Index: Los Angeles Residents and Swifties Among the Most Generous

By on    Experiential, Latest, Marketing  

Newman’s Own® Reveals National Generosity Index: Los Angeles Residents and Swifties Among the Most Generous

Social Experiment Utilizing “Pay What You Want” Pizza Truck Underscores Newman’s Own Mission to Support Children Who Face Adversity by Donating All Proceeds to Charity Newman’s Own, Inc. recently unveiled the results of its Generosity Index, a unique social experiment that measured generosity across the nation through a “Pay What You Want” pizza truck tour created by […]