UNILAD launches world’s first blood bank for gay and bisexual men
• Initiative developed in partnership with FreedomToDonate and creative agency ELVIS • Campaign highlights the discriminatory UK law which states it is illegal for all gay or bisexual men to donate blood unless they are willing to abstain from sex for three months • Illegal Blood Bank opens on Saturday 23rd November in secret London location
LADbible Group has today revealed a major new initiative from UNILAD, which has a monthly reach of 430m, in partnership with pressure group FreedomToDonate. The push was developed in collaboration with creative agency ELVIS, which was appointed following a competitive pitch earlier this year. UNILAD, FreedomToDonate and ELVIS are partnering to launch the world’s first-ever blood bank for […]