A condiment has never felt more divisive – or more unifying. Pickles have become one of the most passionately debated toppings in recent years, as social feeds fill with outspoken pickle lovers while equally vocal haters remain in the shadows. Responding to this cultural divide, McDonald’s in the Nordics launches “Pickle It Forward”, a new […]
Research reveals that although S1%* of older adults (age c5+) now own smartphones, many still find them confusing and hard to maintain — often relying on younger family members for digital support. Against this backdrop, Swedish smartphone challenger Doro, in its latest campaign, shines a light on the absurdity of giving older relatives smartphones that […]
View the six-episode YouTube series here McDonald’s Denmark has launched a new youth series, “Everything changes”, which spotlights the fact that a job at the country’s leading burger chain offers more than you might think. In the 6-episode web series, McDonald’s portrays how everything changes when you are young and get your first job, and […]