faith, VCCP’s AI creative agency, has launched new AI-enabled tools for their founding client, O2 – extending the practical use of Gen-AI in marketing communications beyond concepting into creating. The Bubl Generator creates custom imagery of O2’s brand character Bubl based on client prompts, so it can be used in channels where cost or time constraints previously limited […]
O2, long-standing sponsor and proud partner of England Rugby, has unveiled its new fan-focused campaign, Wear la Rose, which celebrates England fans and their support for the squad as they compete against the world’s best teams in France. Created in collaboration with O2’s UK agency of record, VCCP London, their global content production studio, Girl&Bear, […]
tms has launched a new spring campaign for Priority from O2, to make it even easier for their Priority members to make magical memories this April, without breaking the bank. Kicking off the spring season, this noise-making campaign aimed at Virgin Media O2 customers encourages Priority membership sign-ups through savings on days out, restaurant partnerships […]
O2, the UK’s largest mobile network, is launching its Christmas campaign ‘The Snowgran’ combining Christmas spirit with real action as it commits to gifting an additional one million GB of data to those in need this festive season. The integrated campaign will run for six weeks and comes as around¹ two million UK households are now at risk […]
Building "Every Home" block by block: In a social stunt, Serviceplan Bubble and O2 made the key visual of the recently launched "Every Home" campaign an interactive experience using Minecraft. The final stages of the “Every Home” build starring well-known gaming influencers and the start of the competition was streamed live on Twitch. The result: 270,000 viewers, more than three hours of live streaming, 4.7 million minutes watched (time spent with brand) and 1,200 participants in the raffle.
Serviceplan Bubble and O2 Build an Interactive “Every Home” Experience in Minecraft
● Advertising campaign celebrates hassle-free holidays for O2 customers as operator isn’t bringing back EU roaming charges* ● The playful creative taps into British holiday optimism as research reveals almost one in three (32%) have already booked a UK or foreign holiday for 2022 ● Inclusive EU roaming by O2 will allow a family of four to save up to £100 or more on roaming charges on a two week holiday
O2 Captures The Joy Of Holidaying In Latest Multimillion Campaign ‘Roam Freely’
O2 Celebrates Being The ‘Odd One Out’ With Tactical Advert As It Becomes The Only Major UK Network To Rule Out Roaming Charges In Europe
O2 Builds “AR Store of the Future” On Snapchat For Samsung Black Friday Deals
O2 Creates A Bubl Army To Tackle Data Poverty With New ‘We’re Better, Connected’ Christmas Campaign
Virgin Media O2 Launches First Ever Joint Brand Campaign To The UK, Unveiling First Joint Proposition